
The
Keys To Success In Enterprise SEO
In the world of search engine optimization, Enterprise SEO is an odd
bird. Most professional SEOs cut their teeth for years in agencies or
independent consulting, doing a jack-of-all-trades level of work.
As a result, they are used to digging into source code issues,
optimizing individual landing pages for content and metadata, running a variety
of detailed, hands-on social media campaigns, running deep analysis on their
customer’s Web analytics data, and much, much more. You’d think these would be
great skills to have in the enterprise.
Well, for the most part, you are right. But, not exactly...