Recent Posts

Showing posts with label Looking SEO Company India?. Show all posts
Showing posts with label Looking SEO Company India?. Show all posts

Wednesday 2 January 2013

SEO India,Seo company India,SEO Outsourcing Services India, PPC Services India


The Keys To Success In Enterprise SEO

In the world of search engine optimization, Enterprise SEO is an odd bird. Most professional SEOs cut their teeth for years in agencies or independent consulting, doing a jack-of-all-trades level of work.


As a result, they are used to digging into source code issues, optimizing individual landing pages for content and metadata, running a variety of detailed, hands-on social media campaigns, running deep analysis on their customer’s Web analytics data, and much, much more. You’d think these would be great skills to have in the enterprise.

Well, for the most part, you are right. But, not exactly so. When websites scale up to the enterprise level, the typical work that one SEO might do for a small customer running a modest website is typically divided up and performed by many large, separate teams of people.

Sure, you’ll want to have a solid understanding of that work because it gives you context to the quality of the deliverables these teams produce. It’ll help you evaluate whether the work they produced is what you want it to be or not. But as an enterprise SEO, you won’t likely be doing that work yourself.

Whose Work Is It, Anyway?
In fact, you won’t likely be doing a whole lot of tactical SEO work at all. OK, I hear the few random voices out there screaming, “Hey, I do SEO work for an enterprise site, and I do all of that!”

Well, every work situation is different, but in general, I stand by my words. To assert otherwise implies either you don’t know or understand the scale I am referring to when I say “enterprise” (think Big!), or you are in one of the most woefully under-resourced organizations in the world. (I trust it’s not the latter because, like trying to drain the ocean with a garden hose, you’ll be hard pressed to accomplish anything significant. Heck, even Sisyphus eventually got that giant boulder rolled up to the top of the hill from time to time!).

More likely, if you are doing SEO for a site with several million unique published pages, your organization’s Web team will be scaled to meet the challenge, including entire teams dedicated to development, content development, and reporting (and likely other facets of the work as well).

In fact, the site may be broken up into departments, each one with its own development, media, and marketing teams! Worse yet, where SEO sits in your enterprise organization may not be an optimal place to get even the minimal support you’ll need to move that mountain.

So how can you be successful as an SEO in such an environment? You need to understand your role, what is expected of you, what you can hope to accomplish, and most importantly, know how you can accomplish those tasks. Yes, you certainly need a variety of SEO skills and education as fundamentals, but probably even more important than that, you need excellent interpersonal and communications skills.

Communication, Huh?

Why are interpersonal and communication skills so important, you ask? Well, for the most part, your job as an enterprise SEO will be a small piece of the enterprise website pie (potentially very small). Most likely your role will be predominately strategic in nature rather than tactical.

And in fact, the tactical part of your job will likely be conveying the strategic challenges of the other teams who actually do the tactical implementation of the work you identify, not to mention the strategic interpretation of the reports created by the data teams for executive management!

In terms of the classic cross-organizational RACI matrix, where the roles of project members are categorized as either Responsible, Accountable, Consulted, or Informed, enterprise SEOs are often accountable for the work without being responsible for doing the work.
Dotted lines org charts rule here. To succeed in this role, you need to have excellent people skills. After all, you won’t get people to do the work you need done if you treat them with condescension or disrespect. You need to understand they have other work to do, and that you are (typically) not their manager.

So, even though SEO is likely an executive-sponsored organizational goal, the workers upon whom you will rely to do the work needed to move the needle on improving search click-throughs, page views, time spent on site, conversions, online revenues, and other key metrics will get their bonuses, raises and promotions by doing the work their direct managers ask of them.

You need to accommodate the needs and goals of those folks, find what motivates them, help make their jobs easier, and most important, publicly share the successes you earn through SEO work with them.

6 Point Success Checklist For Enterprise SEOs
While this is a short list (there are certainly more things to consider), here are a few of the things I think every prospective enterprise SEO should be prepared to do (and none of this is tactical SEO!):

1.  Training & presenting
As the enterprise’s SEO strategy person, you know more about the topic than the people doing the daily work of developing new site features, creating new content pages, and building up online communities. You should be prepared to offer training sessions or workshops for each of these teams, helping them understand, in the terms of the work they do every day, how SEO considerations can be seamlessly integrated into their daily workflow.
If your enterprise doesn’t already do such training, volunteer to start up such a program. In the meantime, offer lunchtime brown bag sessions dedicated to one basic concept and leave time for Q&A.
2.  Writing documentation
When the training is over, offering a quick reference guide or 1-pager SEO cheat sheet as a takeaway is great reinforcement of the ideas conveyed.
You can also create an internal intranet website with links to your training session PowerPoint slide decks, cheat sheets, and other documentation on about the what, how, why, when, where, and even who of SEO in your organization. Of course, all of that has to be written. You might even consider making short training videos, too!
3.  Working with others
Ultimately, the enterprise SEO role is a people-person role. You’ll need to engage with other people and teams to do the work you define as needed to improve the site’s performance as you’ll rarely have a chance to do it yourself (it’s hard to scale you!). To be really successful with this, keep the next few steps in mind. 
4.  Being empathetic with others when their priorities are not SEO
Respect the hard work these folks have to do that has nothing to do with your SEO needs. If they are sitting around with nothing to do (and even if they’re not, it’s not your place to call them out on that!).
If you can get them to be on your side in the efforts to get SEO tasks done, to improve the way they write page metadata, or learn to include you in new Web project planning meetings (where your work will have the greatest impact instead of looping you in just before the product ships when you can barely put an SEO Band-Aid on senseless, gaping Web optimization wounds), your work will be far more successful.
5.  Making others great!
Focus on making the other people successful, and you’ll earn their trust. Make your emphasis how SEO will make them successful, and when good things happen, make a big deal of giving public acknowledgement of their vital contribution.
If your focus is self-centered, you will always find it hard to get others to work toward goals that are important to you. And just to set expectations, please understand that when you make others great, it may not be reciprocated. Some people may not thank you for your help in meetings. They may keep the kudos without sharing credit with you.
That’s fine. As long as your manager knows what work you’re doing, you can live without the reciprocated kudos. Indeed, your selflessness may itself be the key to your organizational success. In a healthy organization, others will notice the value of your work, rest assured.
6.  Being a great technical resource, but don’t BS folks
This is paramount. You are the designated expert in the field, and people expect that you will know it all. Of course, you and I both know that you and I don’t know it all. And, that’s OK.
To be the most valuable resource, in the long run, it’s far less important to deliver information instantly than it is to deliver it accurately. When you are not certain about a question, promise to get them the right answer ASAP rather than giving them a glib, wrong answer immediately.
Why? When they take your bad info to their team and it is revealed to be wrong, they’ll be embarrassed, they’ll blame you, and as a result, they’ll probably refuse to work with you in the future. It’s ultimately self-sabotage. Don’t do that!

Successful Enterprise SEOs
To be a success in enterprise SEO, you need to be a lot of things. You need to be smart, well-versed in the field, willing to learn, and resourceful about where to get the best technical information (which typically changes over time).

You need to be ready to work with the many people it’ll take to get the job done. Show them respect (even the few who might not deserve it!), give them the tools and information they need to succeed, and when success comes, let them (and their managers) know of their good work.

Don’t be insincere about it – false praise is in the same realm as condescension. But, when the job is done well, make them great. Your enterprise SEO career will get the same bounce as the website on which all of your teams work.
                                                                                                         

                                             Power By : - 

Gyan Infotech : Seo Company India -Rank you #1 On Google,Yahoo.

Gyan Infotech a manpower SEO Company India providing a wide range of Search Engine Optimization (SEO) and Web Designing Services to help achieve high ranking in the Major search engine like Google , Yahoo , Msn . We have a high skilled Website Designers , SEO experts Who are offers a higher range of services in order to earn the widely visitor traffic to your web.If you are looking for reliable, result oriented and affordable Search Engine Optimization (SEO), Gyan Infotech is a right choice for you.

How to Rank Top in the Search Engine's

There are many factors to ranking well in the search engines. These include onsite as well as offsite techniques.Search engines apply various rules and algorithms, that decides how your page will rank #1 position compared to all the other pages listed. You definitely want to learn these techniques if you desire to attain greater rankings in the search engines. Gyan Infotech is a manpower SEO Company India providing ethical SEO Servicesto get your website on top 10 results of Search engine result pages.

The Need For SEO For Business Today

SEO is a process which makes a website get indexed, displayed and ranked better by search engines like Google. There is a whole host of methods to achieve this, all of it begins from the website and then from outside such as backlinks, article marketing.
Benefits of search marketing for a business : SEO is all about empowering your website so that we are able to promote our website to a better rank in serps. Other benefits of SEO include increasing your business benefits, sales and investment returns. The major benefits of SEO are increased site traffic, brand awareness, and sales. the benefits of SEO are not just having your website found through a business name search, but permit you to be found through searches on certain keywords regarding your business. If you have a business and have produced the transition online with a website, then you can be looking to utilise the expertise of an SEO Agency such as India search engine optimisation company SEO it Right. 

Why Hire a Right SEO Company - Gyan Infotech

All the website owners wish to increase visits to their websites and expand customer base. The best Website Promotion is only possible through search engine optimization and marketing. Search engine marketing gives you a larger exposure along with increased visits. Now you have got two options, either optimize your website yourself or hire a SEO (search engine optimization) company. If you are looking for reliable,Professional and Best Search Engine Optimizer , Gyan infotech is a right choice for you.

Wednesday 26 December 2012

Seo Optimization Services!Seo Services India!Seo Agency India

Search Engine Optimisation (SEO) is the technique that can get your website on the natural listings of the search engines like Google. It involves techniques and strategies to get your website appear at the top of the engines when visitors type in keyword(s) on the search engines. 
You have to make your site a relevant target or destination for every search that relates to your site or business. Unlike the sponsored links that are normally listed either at the top or the right hand side of a search page (pay per click), with natural or organic listing you are ranked on the search engines 24 hours a day without paying the engines.


Organic listings (SEO) and pay per click (PPC) are the methods generally used for the advertisement of your website on the internet. Though you only pay for the clicks, every click doesn't guarantee you a sale, making PPC very expensive in the long term.
It is also a proven fact that visitors generally click on the websites that are in the organic listing than those sponsored links. SEO Services  makes it easy for you to connect with your genuine and targeted customer segment.
That is why we would rather advise you to take up a targeted SEO campaign with Us to improve your ranking in the search engines. It would be very cost productive in the long run though it may not give you immediate results.
Gyan Infotech is a capable online marketing consultant that can make your website get the much needed search engine traffic that can bring you relevant visitors and leads that can translate into sales. We devote ample amount of time to analyse and understand every aspect of your business, market and competition from an SEO point of view, from keyword analysis to on-site and offsite audit, link building and other related aspects. Only then, do we come up with a Search Engine Optimisation Campaign Proposal.

  • ·         We approach SEO from a marketer's point of view, unlike others who consider SEO as just a tool
  • ·         We lay emphasis on getting not just traffic but relevant traffic that can effect relevant conversions
  • ·         We offer the all important off-site factors that can boost the ranking of your site other than the on-site factors, like design and content
  • ·         We have flexible processes with packages to suit all business sizes, small to medium
  • ·         We are dedicated marketing specialists with expertise in SEO to make your site search engine friendly (ask our clients)
  • ·         We have SEO technology competence and use only ethical white hat SEO techniques.


Monday 24 December 2012

Seo Company India Seo Services India Seo India


What is Search Engine Optimisation?

Search Engine Optimisation (SEO) or as we like to call it Website Optimisation is the name for the techniques used to get your website ranked high up on the list of search results for search engines like Google, Yahoo and MSN. These search engines score websites on a number of factors and it is important to know what these are and what you can do to get a good score and so rank higher. 

To appear on the first page of search results for search engines like Google for the keywords or key phrases that best suit your business can be time consuming and difficult to achieve. It is important to have an idea of where you want to be and to know what needs to be done to get there. This is where we come in.
What we can do for you
We are an experienced SEO company and by using our expertise and knowledge as well as listening to what you want to achieve we can help with increasing the profile of your website by helping it to be more visible. Progress will be monitored and plans revised where necessary. The steps we take are:
  • keyword Analysis – help you find the keywords and phrases that best describe your site
  • Copywriting – write content for your site that is relevant, contains your keywords, is easy to read and is search engine friendly
  • Website Optimisation – review your website content and ensure the text and links on your website are optimised for your chosen keywords
  • Off Website Optimisation – work on getting links to your website from related websites to increase its visibility and credibility with the search engines
  • Pay-Per-Click (PPC) Programs – workout an effective advertising campaign with you to get the greatest cost to visitor volume ratio
  • Regular Updates – discuss progress with you and review keywords as your business develops to ensure you get the desired results from SEO.
We offer SEO Services India (Search Engine Optimization), Website design and development services, along with Web hosting,Search engine marketing and Pay Per Click Marketing (Google Adwords, Facebook Ads, Bing and Yahoo). We Specialize in helping small to medium-sized business to both be found and look good on the Internet!

We are a small company with big aspirations for the success of our clients. We care about our clientele and offer a level of customer service that you simply cannot find at larger web design / SEO firms. We work with our clients every step of the way to help them achieve their online goals.

We are much more than the “average” web design firm. We work with you every step of the way to make sure the online aspect of your business is a success! We’re an interactive and consulting services agency that delivers results for our customers.

Saturday 22 December 2012

Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries


Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries


Google has confirmed rumors of a Google update announcing on Twitter that they pushed out a Panda data refresh today impacting about 1.3% of English queries.      

This would make for the 23rd Panda update since the first Panda algorithm was introduced on February 24, 2011. Since then we had 22 updates both to the algorithm and also to the index or data refreshes.

The latest impacted 1.3% of the queries, whereas version 22 impacted only 0.8% of English queries.

We did see signs of a major update a week ago but Google told us there was no such update. Then again, I reported early signs of another update at the Search Engine Roundtable and Google confirmed it on Twitter.

Honestly, I am surprised they released a data refresh right before Christmas. Last year Google promised they would not update the Panda algorithm or do data refreshes until after the holidays – this year, I guess they decided not to wait.

Here are all the releases so far for Panda:

Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
Panda Update 11, Feb. 27, 2012 (no change given; announced)
Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
Panda Update 16, June 25, 2012: (about 1% of queries; announced)
Panda Update 17, July 24, 2012:(about 1% of queries; announced)
Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced
Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)

About #1 Seo Company India : 
Gyan Infotech a manpower SEO Company India providing a wide range of Search Engine Optimization (SEO) and Web Designing Services to help achieve high ranking in the Major search engine like Google , Yahoo , Msn . We have a high skilled Website Designers , SEO experts Who are offers a higher range of services in order to earn the widely visitor traffic to your web.If you are looking for reliable, result oriented and affordable Search Engine Optimization (SEO), Gyan Infotech is a right choice for you. 
Benefits of search marketing for a business : SEO is all about empowering your website so that we are able to promote our website to a better rank in serps. Other benefits of SEO include increasing your business benefits, sales and investment returns. The major benefits of SEO are increased site traffic, brand awareness, and sales. the benefits of SEO are not just having your website found through a business name search, but permit you to be found through searches on certain keywords regarding your business. If you have a business and have produced the transition online with a website, then you can be looking to utilise the expertise of an SEO Agency such as India search engine optimisation company SEO it Right. 
All the website owners wish to increase visits to their websites and expand customer base. The best Website Promotion is only possible through search engine optimization and marketing. Search engine marketing gives you a larger exposure along with increased visits. Now you have got two options, either optimize your website yourself or hire a SEO (search engine optimization) company. If you are looking for reliable,Professional and Best Search Engine Optimizer , Gyan infotech is a right choice for you.

Sunday 11 November 2012

Google Releases Panda Update 21, Impacts 1.1% Of US Queries In English


Google Releases Panda Update 21, Impacts 1.1% Of US Queries In English

Did you feel it yesterday? Some did, a slight shaking in the Google results. Yes, it was real. Google’s confirmed to us that a Panda Update happened yesterday.Google said that worldwide, the update will impact about 0.4% of queries that a regular user might notice. For those searching in the United States in English, the percentage is higher. 1.1%, Google says.
This marks the 21st confirmed Panda Update by Google and stays in keeping with the roughly 4-6 week release schedule. Here are all the releases so far:
  1. Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
  2. Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
  3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
  4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
  5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
  6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
  7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
  8. Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
  9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
  10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
  11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
  12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
  13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
  14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
  15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
  16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
  17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
  18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
  19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
  20. Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced
  21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
The notations tell what percentage of Google’s queries were estimated impacted by the Panda release, when this is given.
The notations also tell whether Google announced that an update happened publicly or if it was confirmed after the fact, as is the case with the latest one.

About #1 Seo Company India : 

Gyan Infotech a manpower SEO Company India providing a wide range of Search Engine Optimization (SEO) and Web Designing Services to help achieve high ranking in the Major search engine like Google , Yahoo , Msn . We have a high skilled Website Designers , SEO experts Who are offers a higher range of services in order to earn the widely visitor traffic to your web.If you are looking for reliable, result oriented and affordable Search Engine Optimization (SEO), Gyan Infotech is a right choice for you. 
Benefits of search marketing for a business : SEO is all about empowering your website so that we are able to promote our website to a better rank in serps. Other benefits of SEO include increasing your business benefits, sales and investment returns. The major benefits of SEO are increased site traffic, brand awareness, and sales. the benefits of SEO are not just having your website found through a business name search, but permit you to be found through searches on certain keywords regarding your business. If you have a business and have produced the transition online with a website, then you can be looking to utilise the expertise of an SEO Agency such as India search engine optimisation company SEO it Right. 
All the website owners wish to increase visits to their websites and expand customer base. The best Website Promotion is only possible through search engine optimization and marketing. Search engine marketing gives you a larger exposure along with increased visits. Now you have got two options, either optimize your website yourself or hire a SEO (search engine optimization) company. If you are looking for reliable,Professional and Best Search Engine Optimizer , Gyan infotech is a right choice for you.


LET US CONNECT !!!

#1 Search Engine Marketing © 2014 | Distributed By Seo Company India | Designed By VikasKumarRaghav.com