Latent Semantic Indexing,What is Latent Semantic Indexing?,Semantic Indexing,LSI Indexing

What is Latent Semantic Indexing?

LSI or Latent Semantic Indexing is a complicated term with a simple explanation. The main concept behind Latent Semantic Indexing is to discover words and phrases that are related in the context of any document or group of documents. Search engines, Internet Marketing Professionals, and Website Designers often use LSI in their day-to-day activities.   

Latent Semantic Indexing is the discovery process for finding related terms and phrases. LSI is a mathematical equation that will fold words into a matrix for analysis that will draw out semantically related terms. This equation relies heavily on the context in which any given word is used. For example, if the term “flat tyre” is used in a document, some semantically related terms would be: car, vehicle, repair, wheel, tyre pressure, and wheel brace. You can see that all the words in the list are related to the term “flat tyre”.

The Inner Workings of LSI

The actual work of Semantic Indexing is very complicated and can only be performed by computers running specialised software. These computer programs will build a word and document matrix and run a semantic analysis and output the semantically related terms. These related terms are commonly known as LSI terms. These programs can analyse one document or a group of documents, one website or many websites.

How Do Search Engines Use Semantic Indexing?

Search engines, such as Google, use Latent Semantic Indexing as part of their search analysis, when trying to decide what websites will show up in their search results. The goal of every Search Provider is to provide the most relevant results for any query. For example, if a user searches for the term “flat tyre”, Google must decide what websites or documents are most relevant and display them in the search results. LSI plays a key role in what is returned on search engine results pages (SERPs).

Why is Latent Semantic Indexing Important to Me?

As teams or individuals create content for the Internet, there is often an overriding goal to have this newly created content found by the search engines. To do this, they need to use the terms that are the most related and relevant to their keyword or phrase. If I fix flat tyres, I want to be found for flat tyre repair in my city or town. My internet marketing success depends on the search engines finding my web content and showing that page in the search results when someone types in the query “flat tyre repair Galway”.

What Do You Do If YOU Don’t Have Time To Work This Out Alone?

Well, that’s easy. We help our clients to develop strong keyword strategies and then we can assist them in building great content that is LSI centric. After all, if you are committed to improving the ranking of your website, you’re going to be working on new content all the time, right? Why not work smarter rather than working harder? Allow us to guide you on the science and let the science drive your creativity by providing focus on the things that matter most.

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Gyan Infotech is reputed Internet Marketing and SEO India based Company , is pleased to announce New Internet Marketing Services  Like Google, Bing, Yahoo Local Listings Services India , Affiliate Marketing Services India Web Hosting Company India,E-commerce Solutions India.In a short space of time, the Company has successfully carved out a niche for itself in this highly competitive market and has acquired several valuable clients.Web sites need to be shown on top of search results if they are to produce that much needed revenue for the owners. Gyan Infotech  offers comprehensive services to provide their clients this assured service. Their expertise is not limited to any one branch of Search Engine Optimization, but they are in total control of the entire gamut of services required to put the client’s website at the top of the search pages.In addition to its SEO Services India and offshore consultancy, which has placed Gyan Infotech ' clients on the first pages of leading search engines, this SEO Company India has evolved with the latest trends in Internet marketing.

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Google local business listing is a powerful way of targeting local market in which a business finds a place in a map we come across normally at the top of Google’s first search engine result page. Generally, such listings accompanied by a map are generated when a user adds the name of a geographical location to his/her search query. The whole process is more or less similar to organic search results with the only exception being the display of a map and location-specific results. Hence, businesses that are more easily accessible to that location occupy top positions in the local listing.

We offers Affiliate Marketing Services and affiliate marketing solutions for various Merchants, Hoteliers and many more wishing to advertise their products/ services on internet. Our professional Affiliate Marketing strategies ensure that your products and services gets all the visibility at the right platforms; whereby amounting to increased lead making and ROI enhancement.

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E-Commerce means buying and selling of goods and services online over the Internet. We build eCommerce websites, eCommerce shopping cart, eCommerce store front & custom eCommerce websites, that turn your visitors into customers. Hidden Brains integrates communications, data management and security to offer clients E-commerce solutions to businesses worldwide.e-Commerce, e Commerce, Buying and Selling Online, Internet Commerce, eTransactions, Electronic Commerce, i-Commerce, eSales, Online Sales, Internet Sales, iCommerce, eTrade, Internet Selling, and Web Commerce. We provide quality, strategy and development for all of these components with a good 24 x 7 support and this assure that we will make the ideal partner in your E-commerce solution as an Offshore eCommerce solutions provider.

Google New Zebra Update 2013:Google New Social Media Update 2013:Upcomming Google New Zebra Update Coming Soon - A fake or Reality?

This time is best for Seo or  not its says very hard bcoz google continuous working with great search result and better information so While google update continuous make new algorithm. google already run two algorithm - Google Panda and Google Penguin. all webmaster were busy or  keeping tracking or a checks the changes of the google results continuously  another bad news for SEO masters or internet marketing experts or who work with major search engine (Google) is here or coming Soon. after few time wait bcoz google plan to launch the new algorithm With suggest name - Google’s new Zebra Update. this update is not  Focus or Work for unused or unless or duplicate content or Webspaming Work or Data Refresh strategy ya you only says "Black Hat Seo Tricks or Technology ". Google’s new Zebra Update focus or attack only Social Media like Facebook.com , Twiiter.com, LinkedIn.com , PINTEREST.com and So On.  

We have heard the rumours flying about Google’s new Zebra Update. The Zebra update is rumored to ATTACK social media. We all know that Google’s Panda was hitting on site elements, and the Penguin as we all recall targeted on off site issues.A close rumored source claims that the new Zebra Update will be attacking the Social Media Marketers. I have started a damage control on sites I market already, strategically thinking what, when and where they could hit and here is what I recommend, based on valuable rumored source.

What Will Google Zebra Update Target or Aim ?

Zebra is going to town on social… I believe that the update will focus on Twitter by doing the following.  The update may focus on too many retweets with keywords around the link.  I have always been a forward thinker and have never spammed like this, it is all original content, same with my custom created video, content and linking.

Moving along, next rumor has it the Zebra Update will be targeting Facebook, and why shouldn’t they? rumor is that Facebook updates with too many shares from people not in your industry will be targeted.

Lets be honest people, anyone that owns a Pinterest page that market are only using these for SEO benefit, such as Branding as well do we not?

Google doesn’t want its own property to be spammed by masters. So, Google+ is next on the list. or Furthermore, rumored speculation is that any Google+ shares as this will look spammy (Google+ is a graveyard right, so any activity looks suspicious?!)

If you’ve been creating great content which may be being shared extensively by people on the web, some of which might not be bloggers in your niche, then start looking over your shoulder.  Google does not want anyone messing with their rankings and twitter is a graveyard for spammers, you know who you are. Anyone out there that is tweeting link after link by trying to build your companies brand, you may want to rethink the initiatives. Remember no matter what, in the end content is king and always has been. All rumor aside, we marketers know what is coming down the pike, and it is never too early to start with damage control, either do it the right way, or clean it up now. In the end I hope this rumor is incorrect, but you can not help but to agree with everything I am passing along to you fellow marketers.

It’s time the social web started cleaning itself up, The Zebra Update is coming…

Since there’s no official announcement from the Google, you need not worry for the time being.  But one thing is clear; Google seems to be seriously concerned about its ranking. And if zebra is coming to our town, it’s going to be a tough time dealing with him.

What to do now? All you can do is pray that this is not happening anytime soon.

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Gyan Infotech a manpower SEO Company India providing a wide range of Search Engine Optimization (SEO) and Web Designing Services to help achieve high ranking in the Major search engine like Google , Yahoo , Msn . We have a high skilled Website Designers , SEO experts Who are offers a higher range of services in order to earn the widely visitor traffic to your web.If you are looking for reliable, result oriented and affordable Search Engine Optimization (SEO), Gyan Infotech is a right choice for you.

How to Rank Top in the Search Engine's

There are many factors to ranking well in the search engines. These include onsite as well as offsite techniques.Search engines apply various rules and algorithms, that decides how your page will rank #1 position compared to all the other pages listed. You definitely want to learn these techniques if you desire to attain greater rankings in the search engines. Gyan Infotech is a manpower SEO Company India providing ethical SEO Services to get your website on top 10 results of Search engine result pages.

The Need For SEO For Business Today

SEO is a process which makes a website get indexed, displayed and ranked better by search engines like Google. There is a whole host of methods to achieve this, all of it begins from the website and then from outside such as backlinks, article marketing.
Benefits of search marketing for a business : SEO is all about empowering your website so that we are able to promote our website to a better rank in serps. Other benefits of SEO include increasing your business benefits, sales and investment returns. The major benefits of SEO are increased site traffic, brand awareness, and sales. the benefits of SEO are not just having your website found through a business name search, but permit you to be found through searches on certain keywords regarding your business. If you have a business and have produced the transition online with a website, then you can be looking to utilise the expertise of an SEO Agency such as India search engine optimisation company SEO it Right. 

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We create engaging marketing programs to enable your customers to find you and interact with your brand 

Search Engine Marketing (SEM)
We understand how critical search engine optimization (SEO) and pay per click (PPC) marketing are to generating traffic for websites. We are experts in both areas and we have proven that managing them as an integrated program produces better results.  With more search specialists than any other Internet Marketing firm, we help clients master all elements of their search performance, using better technology to help us manage programs more efficiently and effectively.  We believe "If you can´t measure it, you can´t manage it.  Establishing agreed upon success metrics is a core component to any SEM program we manage.
Search Engine Optimization (SEO)
aka Organic or Natural Search.  Our SEO services begin with a client discovery meeting where we meet with key personnel to fully understand their business goals and objectives for their web site.   This session helps us generate a core keyword list for effective SEO campaign.  Learn More

Paid Search Campaign Management (PPC)
aka Pay Per Click or Sponsored Listing.  We design a PPC campaign starting with geographic targeting, network targeting and keyword clusters that help define campaigns and adgroups.  We then submit keywords, ads, bids, and landing page URLs to search engines within defined campaign structure to get lowest cost per action.   We provide ongoing PPC management services to track and monitor the effectiveness of our clients´ campaigns. Learn More
Local Search
We provide a complete suite of local search and Geo-targeted advertising and marketing solution for businesses.   This is not limited to local search engine optimization campaigns, directory lists, map listings, geo-targeted pay per click (ppc) campaigning, amongst others.
Partner & Reference Link Building
We work with our clients to identify partners or other reference sites that would be suitable for link building. Generating relevant, quality inbound links to sites helps improve a sites overall rankings within the engines.
Social Media Optimization (SMO)
aka Word of Mouth (WOM) Marketing. It relies on finding and empowering "influencers  and "evangelists  to spread the word about a product or service.  For clients interested in establishing a presence on social media sites, we offer a Social Media Optimization (SMO) services designed to help companies leverage the power of sites like  Facebook, LinkedIn, Plaxo, Twitter, YouTube and many others.  We also offer other Web 2.0 marketing services which involve Social Bookmarking, Press Release Optimization, Blogging, Article Submissions, Video Optimization, Image Optimization, RSS feeds, amongst others.   Learn More
Display or Rich Media Advertising
Our creative teams and media experts work together to develop campaigns to achieve our clients´ digital marketing goals. We handle all digital mediums, from creating banner ads, page takeovers and rich media experiences, to negotiating partnerships, sponsorships and other innovative approaches to digital media. We develop both branding campaigns and response- driven campaigns, providing value and producing a desirable ROI for our clients.
Email Marketing
We design and develop email marketing campaigns that integrate with your website experience, leverage our industry expertise, and follow best practices. All to produce results that exceed your expectations. We also harness linguistic insights to optimize campaign performance and effectiveness.
Shopping Feed Optimization
To ensure your business is on top of your customers mind when they are on the purchase path, you need to employ feed optimization techniques.  By leveraging paid inclusion and shopping feeds, one can ensure that your brand is present, your message is seen, your website is visited, your site traffic increased, your product is sold when the customer is looking to make a purchase decision.
Web Design and Development Services
Anyone can build a website.  But building a website that is fully integrated into your marketing and branding programs is not effectively done. We deliver brand and user experiences in ways other agencies do not. We do this by designing websites from the ground up to create visibility into what your site visitors are doing on your website to give them most relevant and engaging brand experience. Our insight-driven creative approach generate leads, opportunities and thus results from a deep understanding of the customer.  Our experience in creative & landing page optimization and knowledge of bleeding edge web technology helps us bring great ideas to life.

Mobile Marketing and Mobile Site Development
The third screen is becoming an increasingly important part of the customer experience. Our experience shows that "usefulness  is the critical element of any mobile program.  Mobile advertising and mobile sites will only be successful when users are able to get instant value out of the experience.  Our mobile advertising stack includes mobile display advertising, mobile search optimization, mobile site development and mobile advert app development

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To be successful at marketing, you have to understand how it works. Hopefully this glossary will help you cut through some of the jargon of marketing, advertising, and web marketing. Here are some of the more commonly used terms for small business marketing:

Above the Fold: When a web page has loaded, the part that is visible without scrolling is said to be “above the fold”. The actual amount of the page shown varies, depending on the resolution of the viewer’s computer screen.

Affiliate Marketing: A marketing program that rewards the participant for recommending or promoting a product. Payments are usually for completed sales.

Alexa: Alexa.com is a free service that measures website traffic and ranks websites by popularity. It is owned by Amazon.

Analytics: A web Analytic system, like Google Analytics, allows you to see traffic trends on your website, including where your visitors live, what sites they were on before they came to your site, and which search terms they may have entered to find your site. They will also allow you to track how long a visitor stays, how many pages they view, and other statistics. See Bounce Rate.

Article Marketing: A system for using articles posted on web-based article directories to drive traffic to your website.

Auto responder: A system for capturing visitors to your website so that you can convert them from prospects to clients. Auto responders automate creating and maintaining these prospect lists, and can be set up to automatically email them with a welcome, or even periodic communications such as newsletters. An Auto responder can be used for product delivery as well. If you haven’t already signed up for the Small Business Marketing Self-Assessment on the right, give it a try and see an Auto responder in action. A good one, like mine from AWeber, will always ask you to confirm your subscription, and allow you to cancel at any time.

Banner Ad: Advertising that is displayed as a graphic image.

Black Hat SEO: A term describing methodologies that deliberately try to mislead search engine results, or break the rules of the search engine company, in order to rank a site higher. “Black Hat” techniques are extremely risky and can result in a site being completely banned from search engine results, so these techniques are not recommended.

Bounce Rate: The percentage of visitors to your website who leave after viewing only a single page.

Branding: The image, tone, colors, and even emotion that all of your marketing materials, from your business cards to your website, consistently convey. Branding is not only about visual display, it also can and usually does involve a Marketing Promise. For example “Built Ford Tough”. Ford websites and brochures won’t use soft or feminine colors, or delicate fonts. They’ll choose powerful, aggressive visual elements to support their brand.

Broken Link/Dead Link: A website link that does not return the expected (or any) result. Frequent broken links are irritating to visitors and an indication of poor website maintenance, although some are temporary and result from a web server being briefly out of order.

Browser: The program, such as Firefox, Internet Explorer, or Safari, which is used to view the World Wide Web. Different browsers may display web pages differently.

Call to Action: A prompt in a marketing document, email or webpage that tells the reader what specific action to take next. Common calls to action include:

1.    Refer a friend

2.    Visit a webpage (or click to visit)

3.    Sign up for a benefit (freebie, newsletter, bonus, coupon, whitepaper, course, eBook, etc)

4.    Phone (or make an appointment)

5.    Buy a product or service

6.    Visit our store or showroom

Click-Through Rate (CTR): The percentage of web search results, email links or banner ad impressions that are actually clicked.

Cloaking: A practice that displays a different page to a search engine than to a website visitor. This practice is frowned upon by search engine companies, and could get your website banned.

Code: Websites are created using various programming languages and written in their code. Some common codes used in website development are HTML, PHP, and JavaScript, among others. To see what the code of the webpage you’re view looks like, try selecting View, Source, from your Browser menu.

Conversion Rate (CR): The percentage of prospects that take the desired action in response to your Call to Action.

Cost-Per-Acquisition (CPA): A businesses total expenditure necessary to acquire a new client.

Cost-Per-Click (CPC): The amount charged to the advertiser for a single click on a webpage link, email link, ad, or paid search result. Google AdWords is a Cost-Per-Click form of advertising. Note that these ad systems offer only exposure, and their cost is not directly tied to your sales results. See also Pay-Per-Click and Paid Search Listings.

Cost-Per-Lead (CPL): The cost of acquiring a new client lead. This phrase is used more commonly in non-web forms of promotion such as call centers or direct mail campaigns.

Domain Name: The address of a website. A “Top Level Domain” is the extension at the end of a website address. Typical top-level domains are .com, .net, .edu, .gov, .org.

E-Commerce: The practice of buying and selling over the internet.

Elevator Speech: A businessperson’s elevator speech is a 45 second to two minute brief introduction to their business. It is commonly structured as a very short story, designed to evoke a “Tell me more” response from suitable prospects.

eZine: An electronic magazine.

F.A.Q.: A Frequently Asked Questions list, with answers, used to improve customer service, enhance closing rates, and reduce the cost of customer service.

FTP (File Transfer Protocol): A method for directly transferring files to and from the server which hosts a website. Specialized FTP software is used for this task. Filezilla is a good program for this purpose.

Forum: An online community, often moderated, where members can communicate on topics of common interest.

Google AdWords: Google’s system for allowing businesses to purchase sponsored search results on a Pay-Per-Click basis.

Google Ad Sense: Evaluates the content of your WebPages and displays ads (you can choose both text or image ads) that are relevant to your audience and your site. You earn money when people click on the ads.

Impression: One display of an ad on a website, in a newsletter, or in print.

Internet Yellow Pages (IYP): Large directories of online business listings across multiple industries, organized by geography and industry.

Landing Page: The webpage that a prospect is directed to after clicking an ad. See also Squeeze Page.

Lead: A prospective client.

Lead Aggregator: A business that generates leads for businesses in various industries and sells them those leads.

Link building: Strategies for improving the Off Page SEO (see Search Engine Optimization) of a webpage. These strategies may include commenting, web forums, article marketing and many others.

Local Listings: A special section on search engine result pages, usually at the very top, reserved for local businesses that match the current search. These listings are usually accompanied by a map. Businesses, particularly in retail, who fail to get listed can serious impact their sales. Many Smartphone users call up the Local Listings regularly to find nearby places to shop.

Local Marketing: Strategies to use the internet as part of a comprehensive marketing plan to drive traffic to local, “bricks and mortar” businesses.

Marketing Funnel: A structured method for developing products and/or service offerings at multiple price points, designed to entice prospects to first divulge their contact information, then make an initial purchase, followed by additional purchases. The Marketing Funnel, done right, maximizes the lifetime value of a client. See also Sales Funnel.

Marketing Promise: The primary benefit the client will obtain from doing business with a company.

Organic Listings: The area of the search engine results which shows the unpaid results of the search query. Getting to the “top” of these listings is the target of SEO. The first spot on the organic listings is said to generate 42% of the clicks resulting from all searches. The Organic Listings are located below and to the left of paid search listings. The intention of the search engines is to offer the most relevant results to your search in these listings.

Panda: The Google Panda update (sometimes called “Farmer update) was a change to how Google ranked pages in their search engine. Panda was designed to reduce the rank of “thin content” – pages that just weren’t very valuable. There were a series of Panda updates, beginning on February 24^th, 2011 and ending with Panda 3.5 on April 19th, 2012. Panda was estimated to reduce rankings on about 12% of websites. Sites with high-quality, original content were intended to benefit from these updates, and (mostly) did. Searchengineland has an excellent info graphic explaining Panda. See also Penguin in this glossary.

Paid Search Listings: The area of the search engine results page above and on the right of the organic listings displaying paid results, usually charged on a pay-per-click basis.

Pay-Per-Click (PPC): An advertising model in which the advertiser is charged when their ad are clicked. This system is commonly used for paid search and display (banner) advertising.

PageRank: PageRank is a calculation used by Google to assign the relative value of the content of a webpage. The most popular websites have a PageRank of 10. The least have a PageRank of 0.

Penguin: The Google Penguin update, also known as the “Over Optimization Penalty”, effected an estimated 3.1% of websites. It first appeared on April 24, 2012. To oversimplify, Penguin was targeted at keyword stuffing and other on-site SEO techniques that had been overdone. There’s checklist info graphic for dealing with Penguin available. See also Panda in this glossary.

Public Document Format (PDF): A commonly used “standard” format for delivering documents such as electronic books, whitepapers, brochures and product information electronically. Most consumers owning a computer these days can read a document in Adobe’s PDF format, or download the free Adobe Reader software. No matter what operating system the viewer uses, delivering documents in this way ensures that what they see is what you intended to send.

Quality Score: A score that is assigned by Google to AdWords advertisers, based on various factors such as competition and traffic. This score, when combined with the amount an advertiser is willing to pay per click, sets an advertiser’s position in the paid search results.

Sales Funnel: See Marketing Funnel.

Search Engine: The sites used by prospects browsing the web to find information of interest. The overwhelming most popular Search Engines are Google, Yahoo and Bing.

Search Engine Marketing (SEM): The process of utilizing the search engines to promote one’s business, which includes search engine optimization, paid search advertising, and local listings.

Search Engine Optimization (SEO): The process of creating website elements that maximize a website’s position in the Organic Listings of the Search Engine results. On-Page SEO refers to elements within the website itself. Off-Page SEO refer to elements relating to that website’s relationship to other Web sites.

Search Network: A network of search engines that advertisers can opt in to advertise on through the Google AdWords platform.

Sitemap: A file on a website that helps search engine robots, and sometimes human visitors, navigate the content of a website. A sitemap is generally good for improving a website’s SEO.

Squeeze Page: A term for a Landing Page often arrived at after a click, which is used to convince and sell the prospect on taking the desired action.

Tagline: A phrase, prominently displayed on WebPages and promotional material that instantly conveys what the business can do for the prospective client. The Tagline often refers to the USP or Marketing Promise. A consistent Tagline can be an important part of your organization’s Branding.

Unique Selling Proposition (USP): A unique feature or benefit which highlights why a prospect should do business with your organization. This could be a warranty, return policy, customer service, or many other types of offers. Typically, it’s not something your direct competitors have available. My USP as Marketing and Technology Coach is that I have over 20 years experience as a corporate trainer on technology and business topics. That means I’m very good at giving clear explanations, and helping you learn what you need to know to be effective in your business.

About Us : - 

Gyan Infotech : - Is a Manpower Seo company India provides Website Design and Seo Services in professional,affordable front in very minimum budget

Gyan Infotech Launch The New Services E-commerce solutions and Web Hosting

Gyan Infotech is reputed Internet Marketing and Search Engine Optimization company from India. In a short space of time, the Company has successfully carved out a niche for itself in this highly competitive market and has acquired several valuable clients. Web sites need to be shown on top of search results if they are to produce that much needed revenue for the owners. Wildnet offers comprehensive services to provide their clients this assured service.

Their expertise is not limited to any one branch of Search Engine Optimization, but they are in total control of the entire gamut of services required to put the client’s website at the top of the search pages. Creating a web presence may be easier than ever today. But, to derive the desired objectives or revenue from your web site is increasingly becoming a daunting task. Every day, several thousand web sites are added to the internet and each one will be burning midnight oil to reach that coveted search engine ranking without which the very web presence can be rendered infructuous. Several surveys have shown us that the average internet user, by habit, does not go beyond the first few search results to obtain information relevant to the search term employed. In keeping with this finding, a number of tools have evolved to continuously keep your web site positioned right at the top of the search results. The web 2.o evolution in particular has brought about several new tools to assist web masters and internet marketers achieve their objectives.

If you want an eCommerce solution for your business needs, you obviously need to choose the perfect solution. You don't need to choose something that comes across as second best. It is the kind of solution that needs to fit in with your needs and requirements, and is able to handle them perfectly. At the end of the day, the objective of any and every eCommerce solution should be to promote the growth of your business and ensure repeat customers.It is important to hire a web solutions provider capable of making technology upgrades to your infrastructure, with the ability to provide enhancements, such as photo eCommerce and interactive product reviews. The rapid rate of change in the technology of online shopping has created many benefits of opting for custom eCommerce web design. It provides seamless integration of your company's databases, applications and product catalog. Hiring a web solutions provider that offers custom design allows you to provide a unique shopping cart appearance, and the ability to choose the options you need, such as automated confirmation e-mails, order status tracking, and instantaneous updating of your product offering, pricing and online databases. With proper planning and a scalable architecture, your site can accommodate additional requirements, features and functionality needs in the future.

A good web hosting company is important when creating your website. Learn about hosting before you choose one because there are varieties of offers available. Before embarking on this journey of picking a web-host company one should therefore have a clear picture of what they want, their requirements and the amount of business they will be handling, in order to know how much space they will require. These are some of the guidelines to be considered when selecting a web hosting company.

Which Top SEO Tactics/Parameter/Guideline/Strategy Will You Focus On In 2013?

SEO tactics have morphed again over the past year, including the many Google updates we’ve seen.

For nearly any type of business, keeping up with these changes can be a challenge, but if you prioritize the tasks necessary for success in search and social media marketing, the efforts can pay large dividends.

Below are my picks for the top SEO tactics to focus on in the coming year. These tactics can bring you more relevant traffic and conversions for improving your bottom line in 2013.

"All Things SEO" sponsored by Bruce Clay Inc.

• ·         Optimize your pages using SEO best practices
• ·         Implement social media tactics
• ·         Build mobile pages and/or mobile apps
• ·         Build local pages
• ·         Optimize map listings with local landing page URLs
• ·         Optimize IYPs & data aggregators for consistent data validation & relevant backlinks
• ·         Improve SERP visibility with semantic markup

Optimize Pages With SEO Best Practices

The best guide to SEO Best Practices is the Google 2012 Search Engine Optimization Starter Guide, which includes the following topics in its Table of Contents.

• ·         Unique, accurate page titles
• ·         Description tags
• ·         Improved site structure
• ·         Improved URL structure
• ·         Easy navigation
• ·         Optimized content
• ·         Offering quality content and services
• ·         Writing better anchor text
• ·         Optimizing images
• ·         Proper use of heading tags
• ·         Dealing with crawlers
• ·         Elective use of robots.txt
• ·         Using rel=”nofollow” for links
• ·         SEO for mobile sites
• ·         Submitting mobile sites to search engines
• ·         Guiding mobile users accurately
• ·         Promotions and analysis
• ·         Promoting your website appropriately
• ·         Using free webmaster tools

If you take the time to implement these tactics as time allows, you will get gradual improvements in your rankings along with increased conversions.

Implement Social Media Tactics

Today’s consumers are increasingly going to social media sites like Facebook, Twitter and YouTube for information, influencing their purchasing decisions. They also share their own retail experiences with others on these sites. This results in brand mentions and recommendations from friends and strangers alike.

As a result, consumers have been turning to social media for product research before purchase.

·         76 percent of consumers recommend companies they trust to a friend or colleague (Edelman Digital)

·         62 percent of all online shoppers read product-related comments from friends on Facebook, and 75% of these shoppers click through to the retail site (Sociable Labs, 2012)

·         Customers who participate and/or interact with you on YouTube, Twitter or Facebook are 150% more likely to buy merchandise (eTail Blog, 2012).

With increased social recommendations influencing product search and discovery, it is important that Web merchants take advantage of these touch points, creating opportunities for consumer engagement.

You can encourage your customers to share positive experiences on social media sites, and you also have the opportunity to defend yourself from complaints on these sites. Some brands can benefit by using social media advertising to target their audience and drive new customers to their sites.

Build Mobile Pages and/Or Mobile Apps

Optimized mobile pages and mobile apps provide a great user experience for consumers on the go. In fact, shoppers expect to find them when searching on their mobile devices.

Optimize your mobile site and apps with the following features:

• ·         Location Specific Calls to Action
• ·         Location Phone Number, Address, Hours
• ·         Driving Directions
• ·         Local Store Promotions
• ·         Local Store Pictures
• ·         Company YouTube Videos
• ·         In-Store Offers
• ·         Social Network Sharing
• ·         Links to Promotions
• ·         Click to Call Features
• ·         Build Local Pages

In addition to the most basic local business information, aggregators wish to acquire as much “enhanced data” or local business details as possible. The more enhanced your local business data is, the more value it has for display to searching consumers.

Enhanced data can include, but is not limited to:

• ·         Additional business category types
• ·         Business descriptions
• ·         Operating hours
• ·         Web page links
• ·         Images and logos of the business
• ·         Images and descriptions of products your business offers

The white paper, How to Achieve Remarkable Results in Local & Mobile Search: A Step by Step Guide can provide you with more information.

Optimize Map Listings with Local Landing Page URLs

First, ensure there are no data inconsistencies in your listings; then, manage and update your Local Maps data.

Fix Data Inconsistencies

There is a single point of contact for managing multiple business listings in the map areas of search result pages. Increase local map rankings for targeted categories relevant to business service offerings.

Ensure consistency in your local business NAP (Name, Address, and Phone) information to local maps when changes are made to your local business listings. Always link your local landing pages to your Maps pages to increase local relevancy.

Manage & Update Local Maps Data

Data consistency reinforces confidence from search engines and provides the best user experience and search engine rankings.

When claiming and managing listings directly on Google, Yahoo! and Bing, it enables the optimization and distribution of enhanced data with video, images, local descriptions, targeted categories, social media links, areas served, specials, hours/holiday hours and other enhanced content.

Local maps distribution networks include: Google+ Local, Yahoo! Local and Bing Business Portal for listing optimization and management. This includes direct management of all business data, validated business listings, and targeted keyword categories, easy updates with landing page control.

Optimize IYPs & Data Aggregators for Consistent Data Validation

You can overwrite incorrect Local Business data and achieve higher rankings through “data consistency.” Local search ranking algorithms used by the search engines to determine rankings are heavily dependent upon consistent local business data.

To maximize local search rankings, it is critical to manage your listing presence on all information services – not just a single or limited service.

Manage and update your Local Business Data including the information below:

·         Business name, address, telephone, manager information, neighborhood information, areas served, logo and storefront images, description, categories, operating and holiday hours, landing page URL, special offers and events, social networks URLs, local map URLs and review site URLs.

·         Local Search Directories and Internet Yellow Page Distribution Networks Include: LocalEze, InfoUSA, Axciom, Yellowpages.com, Superpages.com, Yelp, Foursquare, Facebook, Local.com, GPS Devices and more than 300 Local IYPs (Internet Yellow Pages).

Improve SERP Visibility with Semantic Markup

Adding semantic markup to your pages will enhance your page-one listings with increased click-through rates (CTR). Good Relations RDFa is frequently used by e-commerce sites. You can find more information on Good Relations markup on the Good Relations Community Wiki.

Schema.org was adopted by the three major search engines in 2011 and will be increasingly implemented on websites in 2013. For more information on using structured markup, see Aaron Bradley’s article, E-commerce SEO Using Schema.org Just Got A Lot More Granular and Barbara Starr’s article, How to Leverage Structured Markup to Create E-Commerce Web Portals.

Takeaways for 2013

Since SEO tactics have transformed over the past year, it’s important for website owners to update their websites and marketing tactics. Two tactics I highly recommend are local search optimization and implementing structured markup on your pages. These tactics can give you better visibility in the SERPs fairly quickly.

In closing, all the Web marketing tactics above can improve your presence in the SERPs, drive more traffic to your site and increase your conversions in 2013.

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Gyan Infotech a manpower SEO Company India has been launched about Some years back and today it comes in deliberation of the best Website and Software Development and SEO Company to serve the cheap service in India. With a unique ability we focus on your both markets domestic and International. We stands with trustworthy as well as efficient experts who work dedicatedly. Gyan Infotech gives power to people by providing learning & challenging environment that continually exploit our corporate strengths, through innovation & teamwork. We utilize resources globally with an international vision & values integrity and creativity.Over the years we have created and launched more successful websites for many different types of businesses. We have the more experience and the knowledge you need to succeed online. Call us now .

We Hire a Right Candidates

We hire candidates from educational programs with basic skills such as SEO, Content Writing, Web Designing, Web Development , programming knowledge and prepare them for our future skills. We take experienced professionals from software industries for senior positions. We provide better career and future options for experienced professionals in our client services.

Vision & Mission - Gyan Infotech

Gyan Infotech's objective is to be the world's leading Web Designing & Seo Services Provider, respected and trusted for its ability to create value for owners . We aim to be the benchmark of integrity, ethics, customer service and excellence throughout the industry and to make a difference in your life.
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