To be successful at marketing, you have to
understand how it works. Hopefully this glossary will help you cut through some
of the jargon of marketing, advertising, and web marketing. Here are some of
the more commonly used terms for small business marketing:
Above the Fold: When a web page has loaded, the part that is visible without
scrolling is said to be “above the fold”. The actual amount of the page shown
varies, depending on the resolution of the viewer’s computer screen.
Affiliate Marketing: A marketing program that rewards the participant for
recommending or promoting a product. Payments are usually for completed sales.
Alexa: Alexa.com...
