Google Changes Ranking Advice, Says Build Quality Sites Not Links

Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links. Previously, the article had a line that read: In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. We’ve bolded the key part, which was changed on May 27th to say: In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share. You can see the old version on The Wayback...