Over the past few days, the Webmaster and SEO community have been discussing significant shifts, fluctuations and updates in both the Google rankings and traffic patterns they have seen from Google’s organic search.
I’ve asked Google if there was, indeed, an update, and Google would not confirm. Instead, they gave me the boilerplate response, “We have nothing to announce at this time.” They of course added, “We make over 500 changes to our algorithms a year, so there will always be fluctuations in our rankings in addition to normal crawling and indexing.” This is nothing new; Google often will use this response when discussing matters of...
