Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh that first began rolling out 6-weeks ago.
Google told us in response to what we saw on Thanksgiving day, “the Penguin rollout is ongoing, and this is just the effect of that.”
The interesting part was that Google began the rollout of Penguin 3.0 on October 17, 2014, which was 45 days ago, or over six-weeks ago. For this to still be rolling out is unusual, I would think. In addition, many sites that reported changes on that Thanksgiving, only saw recoveries. Meaning, it looked like somewhat...
