22 May 2013 Penguin 4 Next Generation Penguin 2.0 rolled out today Means Is Now Live

The fourth release of Google’s spam-fighting “Penguin Update” is now live. But Penguin 4 has a twist. It contains Penguin 2.0 technology under-the-hood, which Google says is a new generation of tech that should better stop spam.

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months.

Previous Penguin Updates:

Penguin 4? Penguin 2.0? We could each release of penguin in sequential order, so it’s easy to know when one happened. The list so far:

Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 4 on May 22, 2013 (impacting 2.3% of queries)

Penguin 2.0 Goes Deeper, Impacting More Webmasters
As we covered earlier, Matt said in a recent video that this Penguin update is a major update that goes go deeper that the original Penguin update and will impact many more SEOs and webmasters than the first generation version. Here is that video again:

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